In the summer of 2019 Fila launched their much hyped Explore collection.  The NYC pop-up experience store was the major kick-off of the world launch.  This new apparel line was inspired by nature: Canyon, Mountain, Woods, and Elements.  We translated each of these into a sensory experience and dedicated nearly half of the pop-up’s footprint to the ‘journey’ through these spaces. The shopping experience placed you in a neutral sculpted environment to set off the vibrant apparel. Situated in gritty Soho, near Canal street we had the perfect contrast from outside in.  Outside was hot, dirty, and loud. Inside was chilled (literally in Mountain), pure, and with expertly honed sensory experiences.