Nike VaporMax, Move To Zero

What goes into a Super Bowl party for Travis and Jason Kelce’s podcast “New Heights”? How about bringing their 2000’s childhood home in Cleveland to life in a black box? This one was a blast - creative direction, design, production, and set dressing, the whole 9 yards (sorry). From AI design of romantic period oil paintings, to trips to thrift stores for 90’s/early 2000’s relics, bringing this to life for the Kelce’s and the WSE team was a trip. 

  • Activation Type: Retail/Consumer Experience

  • Roles & Responsibilities: Production Oversight, Design Input, Partner/Budget Management

  • Timeline: 10 weeks

Copy of Nike_Soho_FA20_0414_CROPPED.jpg
Copy of Nike_Soho_FA20_0583_CROPPED copy.jpg
Copy of Nike_Soho_FA20_0728.jpg
Copy of Nike_Soho_FA20_0736_CROPPED.jpg
Copy of Nike_Soho_FA20_4376_CROPPED.jpg
Copy of Nike_Soho_FA20_4485_CROPPED.jpg
Copy of Nike_Soho_FA20_4537.jpg
Copy of Nike_Soho_FA20_4607_CROPPED.jpg
Copy of Nike_Soho_FA20_4632.jpg
Copy of Nike_Soho_FA20_4669.jpg
Copy of Nike_Soho_FA20_4671.jpg
Copy of Nike_Soho_FA20_4673.jpg
Copy of Nike_Soho_FA20_4674.jpg
Copy of Nike_Soho_FA20_4684.jpg
Copy of Nike_Soho_FA20_4688.jpg

With one of the healthier timelines to work with this one had all the details. From custom-wrapped cigars to vintage gold oversized frames with AI-created oil paintings of WSE talent in Romantic Period style.

Timeline: 16 weeks

Location: Las Vegas

Previous

FILA Explore Pop Up
Next

Google Hardware Product Launch