Activation Type: Retail/Consumer Experience
Roles & Responsibilities: Production Oversight, Design Input, Partner/Budget Management
Timeline: 10 weeks
Customization program for Nike at their flagship SoHo location put together with the amazing team at Stuydied socks. We put together a multi-month program where consumers could come in and order a custom pair of tie-dyed Nike sport socks hand-dyed in the store. Supervision of this multi-month program including production, oversight, execution and management.