Activation Type: Retail/Consumer Experience
Roles & Responsibilities: Production Oversight, Design Input, Partner/Budget Management
Timeline: 10 weeks
Nike Fall 2021 HBCU Yardrunners
2021 HBCU + Yardrunners collaboration at Nike Flagship SoHo NYC. Full creative including design, 2D & 3D, Renders, production, vendor management, budgets, install oversight and final capture. At this point, we were operating as the Agency of Record for Nike Brand Experience in Retail execution.