• Activation Type: Event/Experience

  • Roles & Responsibilities: Production/Fabrication Oversight, Design Input

  • Timeline: 12 weeks

NYC’s Green Point Terminal was transformed into a 20-year retrospective exhibition and rich gameplay experience that enveloped guests from the moment they arrived, beginning with a stunning LeBron James themed infinity tunnel. On the other side: NBA 2K19 gameplay ahead of the release with customization stations, a gallery of gaming where guests could play NBA 2K releases from 16 of the last 20 years, and an exclusive live performance from NBA 2K19 soundtrack curator, Travis Scott.

NBA 2k Launch

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