• Activation Type: Event/Experience

  • Roles & Responsibilities: Account Dir., Production Oversight, Design Oversight

  • Timeline: 20 weeks

We gave consumers a taste of what its new $1.4 billion terminal at John F. Kennedy Airport in Queens, N.Y., has to offer with T4X, a pop-up in the SoHo neighborhood of Manhattan. Open from 11 a.m. to 3 p.m., the multi-story popup showcases T4’s $4 lunch menu by James Beard Foundation Award-winning Chef Michelle Bernstein, check-in kiosks where travelers can check or book flights, a preview of their Sky Club lounge, and the airline's simulated Sky Deck outdoor terrace. In the evenings we hosted private events that hosted performances by artists such as Ed Sheeran and Janelle Monáe.

Delta T4X Popup NYC SoHo

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