Delta Air Lines launch of it’s new in-flight Innovation Class program at the TED Conference in Vancouver. We created an interactive experience that replicated the program’s concept at its core. Innovation Class was a partnership with LinkedIn to allow up-and-coming entrepreneurs to sit next to leaders in their industries on select flights. We brought the concept of connectivity to life with a digital experience at TED called Social Soul. The experience was driven by Twitter, first by surrounding users with content from their Twitter stream and then by displaying the stream of another conference attendee with similar interests.