Converse SoHo

A full refresh of Converse’s NY SoHo flagship location. From top to bottom including initial concepting and creative, 2D & 3D design, renderings, technical drawings, production and install oversight.

Accessible and New-York-familiar materials such as painted ply and stainless steel made up the material palette. Pops of LED lighting inset into fixtures along with durable yet touchable materials for seating tied the space together. A large entry moment focal point with metallic faces and lit inset logo serves as both window dressing and a social capture moment.

  • Activation Type: Retail/Consumer Experience

  • Roles & Responsibilities: Creative Direction, Production Lead , Budget/Partner Management

  • Timeline: 10 weeks

Copy of DSC04066.jpg
Copy of DSC04071.jpg
Copy of DSC04084.jpg
Copy of DSC04086.jpg
Copy of DSC04088.jpg
Copy of DSC04089.jpg
Copy of DSC04102.jpg
Copy of DSC04111.jpg
Copy of DSC04080.jpg
Copy of DSC04123.jpg
Copy of DSC04126.jpg
Copy of DSC04192.jpg
Copy of DSC04143.jpg

By far one of my favorite projects to work on, this one went up very quickly and was a testament to the teams involved.

Timeline: 16 weeks

Location: NYC SOHO

Previous

Audi A3 Launch
Next

Capezio Flagship