Barbie celebrated her 60th anniversary with some of her biggest fans... the girls who make her who she is. The experience took participants through Barbie’s past via a physical timeline with easter egg moments. After that guests got to step into a life-size Barbie dreamhouse and a room full of lifesize Barbie role model dolls. Finally, to reinforce how girls can and should be the last generation of firsts, we created a digital Barbie box to pose inside with your choice of "firsts". Over 6,000 fans came through the space in one day